Last Thursday, we commenced our new collaboration with the AI Lab at Vrije Universiteit Amsterdam. Over the past four years, we have been closely involved with this master's programme, and every year the students bring fresh perspectives on the possibilities and new developments around AI.

This year's edition is particularly special. In addition to AI, two student groups are also focusing on stakeholder management and the business side of AI adoption. Over the next two months, the students will actively collaborate with our data team and work on developing a business and AI model aimed at creating genuine societal impact for one of our clients.

Together, we are exploring where AI creates the most value and how it can be applied in a responsible and meaningful way.

Special thanks to Frans Feldberg and Erik Kommol for making this collaboration possible.